Word of Mouth Marketing: How Smart Companies Get People Talking

By Andy Sernovitz

Word of Mouth recommendation: Andy Sernovitz has captured exactly what word of mouth marketing is all about. There are some great tips on how to maximise the effects and reminders of how things you are already doing, can be improved. An inspiring read.
Full of great ideas: This book will help the reader understand what word-of-mouth is and how to maximize it's potential. Before I finished it, I had a pen in hand, writing notes and ideas all over the inside of the book because of all the AHA! moments this book helps generate.
Word of Mouth: Andy did a great job to simplify the aspects of the -often underestimated- power of Word of Mouth. In the more and more digitalized, centralized and transparent world, the customers can be your most important asset.

Read up and apply the easy to deploy tips & tricks.
A very good Word of Mouth quick read: A very good Word of Mouth quick read. The five T's and the Word of Mouth Marketing Manifesto is very interesting and simple. Very good insight.
Modern update to an old classic: Gives a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?). The good part is the later section showing how to boost WOM with the internet. A useful guide for any marketer who wants value for your investment.