Permission Marketing is a marketing timeless classic - a must read for all marketing students and professionals.
Conceptually right - but....
Conceptually, doing 'permission marketing' is right on, but there are two faults with this book. (1) The examples are dated. This is being picky, since it was published several years ago, but I say this so you can go in with both eyes open. (2) There's not a really good blueprint here for how to implement permission offers for your own company.
I do like the analogy of permission marketing being like dating. It kept the concept understandable and identifiable.
Interruption Media is Dying
Update August 1, 2009: I found myself referring to the concepts in this book and my notes (I borrowed the book from my local libray) that I just had to buy a copy to mark up. It may have been written in 1999, but it was ahead of its time, and is very on-point for today's online marketer.
What I wrote in June:
This book may have been written in 1999, but the concept is still "fresh". Actually, it's fun to see how most of his predictions about "permission marketing" and the importance of the web have come to pass. (Don't expect an update of this book, per Seth's UK version intro.)
This book is part of my crash course in marketing; as a solo entreprenuer, I need to learn how to market on a shoestring. This book puts my head in the right place to develop my ideas further. Also recommend "Tribes" and "Free Prize Inside".
Good read, well worth my time.
Seth does it again!
Seth is one of my favorite authors and speakers. I am actually going to try and have each of his books in my library! This is one of his best. I have learned many ways to promote my surplus electronic parts business better through permission marketing. Among other things, I've added a link to sign up for my "surplus club" in my own website, electronicpartsupply based on what I discovered in the book.
Permission Marketing
This is a revolutionary concept. It explains what small businesses need to do in this internet world of selling product.
